Designed mobile‑optimized visual assets and a brand‑consistent interface following the Tswelopele Brand Guidelines and color palette.
Integrated an IsiZulu introduction video with blue and yellow tones to build user trust, and added quick‑to‑market buttons for easy navigation by low‑literacy users.
Carefully selected photography to resonate with the target demographic, ensuring visual relevance and cultural alignment.
Clearly differentiated packages using icons and bullet points to highlight key differences.
Impact: Optimized for an 85% mobile user base, resulting in improved sign‑up rates.
Managed regular WordPress updates to maintain site performance and security.